The Rise of AI Phishing: Defense Strategies for 2025

The landscape of social engineering has shifted dramatically. Gone are the days of misspelled emails from "princes." Today, Generative AI models are crafting personalized, context-aware spear-phishing attacks at scale.

The AI Advantage

Attackers are using LLMs to analyze public employee data, crafting emails that reference recent projects, colleagues, and internal lingo. This dramatically increases the click-through rate of malicious links.

How to Defend

Traditional spam filters are failing. The new defense perimeter is identity.

• FIDO2 Keys: Physical hardware keys are phishing-resistant.
• Zero Trust: Never trust, always verify. Even internal traffic.
• AI vs AI: Using defensive AI to detect anomalies in communication patterns.

At FortifyTech, we implement behavioral analysis tools that flag these subtle anomalies before they become breaches.